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Leverage the Informa Tech Advantage

Driving actions and insights to smoothly target and guide technology buyers from discovery, to consideration, to purchase and beyond. 
The Informa Tech advantage





Fill sales pipelines and build momentum for your brand using top-of-funnel tactics, research, training, content marketing, and event exposure to target technology buyers. Examples include: strategic planning and market research, eBooks, blogs, podcasts, digital and print advertising, social media, tutorials, online and face-to-face events, and more.




Fuel content marketing, lead generation and lead engagement strategies to ensure your position on the short list of technology solutions. Examples include: native advertising, custom research reports, white papers, webinars/webcasts, microsites, product demos, videos, customer workshops, and more.




Convert qualified leads into purchases with sales conversion approaches and targeted lead nurturing programs that answer the technology buyer's needs. Examples include: audience extension, account-based marketing, case studies, event sponsorships, video round tables, VIP Sessions, virtual events, and more.




Align pre- and post-sale marketing programs with your client’s business needs for a continuous business relationship. Examples include: face-to-face events, live and in-company training sessions, speaking opportunities, award sponsorships, loyalty programs, and more.

meet your next customer background

Engage Informa Tech's global experts

to formulate the right mix of strategy, marketing

and business development solutions that deliver results.

Get a quote