skip to main content
Close Icon We use cookies to improve your website experience. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. By continuing to use the website, you consent to our use of cookies.
Solutions Hero

LEVERAGE THE INFORMA TECH ADVANTAGE

Driving actions and insights to smoothly target and guide technology buyers from discovery, to consideration, to purchase and beyond

UNRIVALLED REACH TO DECISION-MAKESR IN THE TECHNOLOGY MARKET PLACE

RECOGNIZED BRANDS TRUSTED FOR RESEARCH, EDUCATION AND NETWORKING

MARKETING EXPERTISE TO DELIVER REAL RESULTS TO MARKETERS

SPECIALISED CONTENT INSIGHTS TO DRIVE BETTER STRATEGIC AND OPERATIONAL DECISIONS

REACH YOUR MARKETING GOALS WITH A RANGE OF SOLUTIONS

AWARENESS

Fill sales pipelines and build momentum for your brand using top-of-funnel tactics, research, training, content marketing, and event exposure to target technology buyers. Examples include: strategic planning and market research, eBooks, blogs, podcasts, digital and print advertising, social media, tutorials, online and face-to-face events, and more.

Awareness
Consideration
CONSIDERATION

Fuel content marketing, lead generation and lead engagement strategies to ensure your position on the short list of technology solutions. Examples include: native advertising, custom research reports, white papers, webinars/webcasts, microsites, product demos, videos, customer workshops, and more.

DECISION

Convert qualified leads into purchases with sales conversion approaches and targeted lead nurturing programs that answer the technology buyer's needs. Examples include: audience extension, account-based marketing, case studies, event sponsorships, video round tables, VIP Sessions, virtual events, and more.

Decision
Loyalty
LOYALTY

Align pre- and post-sale marketing programs with your client’s business needs for a continuous business relationship. Examples include: face-to-face events, live and in-company training sessions, speaking opportunities, award sponsorships, loyalty programs, and more.

meet your next customer background

Engage Informa Tech's global experts to formulate the right mix of strategy, marketing and business development solutions that deliver results.