Fill sales pipelines and build momentum for your brand using top-of-funnel tactics, research, training, content marketing, and event exposure to target technology buyers. Examples include: strategic planning and market research, eBooks, blogs, podcasts, digital and print advertising, social media, tutorials, online and face-to-face events, and more.
Fuel content marketing, lead generation and lead engagement strategies to ensure your position on the short list of technology solutions. Examples include: native advertising, custom research reports, white papers, webinars/webcasts, microsites, product demos, videos, customer workshops, and more.
Convert qualified leads into purchases with sales conversion approaches and targeted lead nurturing programs that answer the technology buyer's needs. Examples include: audience extension, account-based marketing, case studies, event sponsorships, video round tables, VIP Sessions, virtual events, and more.
Align pre- and post-sale marketing programs with your client’s business needs for a continuous business relationship. Examples include: face-to-face events, live and in-company training sessions, speaking opportunities, award sponsorships, loyalty programs, and more.