Traditional marketing is becoming less and less effective by the minute. Forward-thinking marketers know there is a better way – through content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching products or services, content marketing provides truly relevant and useful content to your prospects and customers to help them solve their business issues and build trust in your brand.
Informa Tech’s powerful portfolio of events, training, media and research helps thousands of marketers advance the practice of content marketing through compelling, multichannel storytelling and the effective use of technology and better processes.
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